(DISCLAIMER: This is a fictitious story, any similarity to a real live person or event is purely coincidental.)
I would like to ask my esteemed Point2 colleagues a hypothetical question. What would you do if your SEO started to drop?
Let’s say that each morning for months, you had poured a cup of coffee, strolled over to your computer, and punched in your very own key words. You know, the words that are guaranteed to find your very own web page.
And each day for months, you had started your day with the delightful reward of finding your very own web page in no less than the #3 position of the first page of the very same search engine.
Until one horrible morning. On that day, you poured your cup of Joe, strolled to your computer, punched in the magic words, and…nearly choked on your coffee. You had slipped to the # five position on the first page.
Sadly, each day you slipped lower and lower until you had to click to go to page 2 to find your site. Each day, the downward trend continued until your site found a final resting place at the bottom of page #2.
The surprising thing is that you hadn’t done anything differently. You hadn’t changed any of the words that had made you so successful before.
What do you do?