Today's consumers are using the Internet to view Virtual Tours of college campuses, museums, hotels and real estate.
Over 75% of all buyers begin their home search on the Internet, over 30% of all home purchases are made by buyers who live in a different city from the home they purchased. Most often, this home will serve as their vacation home.
These Internet savvy consumers are using the Internet to preview homes long before they actually view them in person. Lately, many of them are almost demanding a Virtual Tour of homes that pique their interest. Many of our real estate Boards offer us the ability to make an unbranded Virtual Tour of our listings available for others to view and to e-mail to their clients. This VT could make the consumer decide whether our listing is sa "must see" or a "forget about it!"
Virtual Tours should be an integral part of our marketing strategy. We are fortunate that P2 offers a VT tool that makes it easy to create a VT, but what are you doing to be sure that your VT is making a positive impact on its viewers?
Do you have any "secrets" that make your Virtual Tours stand out in the crowd? If so, please share them with us!