So it looks like HGTV is hoping to cash in on their large customer base and join the ever-growing group of real estate syndication partners. It appears they will automatically be syndicating all the listings from REALOGY to start things off as is typical for start-ups. (See recent Inmann article: http://www.inman.com/inmanstories.aspx?ID=65575 )
Do we really need another large syndication site? I'm starting to think that it's gotten to the point that everybody and their brother is putting listings on their site despite the fact that some assocations still won't allow their own agents to do this (just the brokers). In our state (MO) an agent has to "frame" their brokers IDX although that rule seems to simply be ignored by the majority of agents.
This leads me to the question of why on earth should HGTV/Frontdoor, or any syndication site for that matter, be allowed to post an agents listings when the listing agent can't show listings on their own site. Isn't the agent the reason there ARE listings in the first place. Seems a bit bass-ackwards to me.
However...it makes me wonder if Point2 will be adding Frontdoor to their list of syndication partners in the near future?