Suzanne Stephens : Google Changes the Rules, Again.

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Google Changes the Rules, Again.

By: Suzanne Stephens
Thursday, May 24, 2007 4:38 PM

Though I don't provide SEO services professionally, I try to stay on top of SEO issues. I've decided there's only one absolute truth that can be said of Google: as soon as you think you know how it works, they change the rules again.

I picked up a little tidbit recently from a study by a German company, Systrix, that may be of interest to any of you who optimize your content area titles. It appears that Google no longer reads keywords in <h1> tags, though they still read the other <h> tags. Since content titles are formatted with <h1> tags, you may want to adjust your coding and SEO strategy accordingly.

Comments

Member Since '05	Jay & Francy Thompson REALTORS® said: "as soon as you think you know how it works, they change the rules again" Indeed! Makes staying on top of everything pretty much a full time job... Thanks for sharing this. May 24, 2007 6:27 PM
Member Since '05	Doug Burke said: Thanks Susan, I think I just read something similar the other day which said that they placed more value in <h2> through <h6> tags than the <h1> tags. My thinking is that I may start creating my own headings within the "content" portion of my Point2 site using these other <h> tags rather than utilizing the "header" line that is given. What are your thoughts on doing it this way? Thanks again, Doug Burke http://www.Doug-Burke.com May 24, 2007 6:28 PM
Member Since '06	Suzanne Stephens said: Doug, creating your own headers is precisely what I would recommend! May 24, 2007 6:29 PM
Member Since '05	Doug Burke said: Thanks Suzanne! Sorry about writing "Susan", my son was asking me a question as I was typing and I got distracted. I knew better. Now, to find the time to do it is my only problem... Doug May 24, 2007 6:34 PM
Member Since '03	Gary Szolosi said: You can use preparation H to get rid of those things but I don’t think this is an appropriate place to be discussing this. May 24, 2007 6:50 PM
Member Since '06	Scott McClain said: Gary, You ain't right man! LMAO May 24, 2007 8:03 PM
Member Since '06	Cathy & Fred Dietrich said: Howdy neighbor Suzanne! We are doing very well with Google just working on context on the homepage, I am not in this webmaster league, just wish I had your talent with website design & graphics! Fred May 24, 2007 11:30 PM
Member Since '06	Suzanne Stephens said: Hey neighbors Cathy and Fred! We've gotta meet up at Starbucks sometime. So, talent is only a small part of what I do. It's mostly the product of a lifetime spent studying design and working in my profession. Rather than trying to magically gain that kind of knowledge and experience, most REALTORS(R) would be better off focusing their time and energy on doing what they do best, selling real estate. May 25, 2007 8:03 AM