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My mind wanders....

Managing the RE office

By: Velda Miller
Saturday, August 04, 2007 1:25 PM

I'd like to ask the broker/owners out there to share some information with us.  So here I go with a whole list of questions again....

 I'm sure that most of you different orientation requirements for newly licensed agents compared to those with some experience.  How do you handle an agent's orientation to your office?  Do you have a checklist that gets dated when particular tasks are completed?  Do you walk them through office procedures yourself? Do you have a manager who handles these tasks for you?  Do you pair newly licensed agents with an experienced agent for whatever period of time?  Do you avoid hiring newly licensed agents entirely?  Do you require a "Paid" training session on how to handle phones, clients, and other office procedures?  Do you just set them down at a desk and tell them - go to it?  Anyone out there requiring more than just the licensing courses & exam to be an agent in your company (technology courses or X years of experience or a degree)?  Do you personally handle reviewing their contracts or do you have a manager who handles this?  Do you do splits or desk/office fees or a combination of both?   Did you try something that was a miserable failure?   I think it would be helpful when you answer these questions if you tell us the size of your office too.  Procedures can be very different if you have 2 agents or 200 agents   :) .  

We are small.  Just the three of us right now.  I had one agent who was experienced and joined the company in 2005. She wanted to work in her hometown 40 miles from here so I hardly ever see her but I'm always available for phone calls when she needs me.  I had one newly licensed agent who left in the spring because of his health but then I hired another agent at the same time who had a few years experience but not a lot of volume.  Since we are so small, I've been able to hold his hand without a lot of formality but I've never had a formal checklist for an "orientation."   I'd like to recruit more agents but I don't want to grow too fast.  I need to put something into place so everyone gets the same or at least similar treatment when they join us.  I don't warehouse desks.  I provide space where the agents can meet their clients and take floor time if they so choose (1 up desk and 2 areas to meet clients).  This keeps our floorspace and monthly costs down.  I'm not opposed to hiring part-timers but I'd rather not.  I have an extremely generous split so they can spend their money on themselves not paying my bills but I'm going to change the split a little for a newly licensed agent due to the amount of training they need.  I provide some office supplies, copier, internet access, training when needed, and we can run expenses through the office like board and advertising expenses.  We do not have secretarial support.  I originally intended to hire only 100% agents and charge an office access fee which I would still do if anyone shows interest.  Each agent regardless of split pays a $50 E/O & processing fee out of each transaction.

If you aren't a broker/owner but have something to share about your personal RE orientation experience, I'd like to hear that too.

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Comments

Candice A Donofrio
Member Since '07

Candice A Donofrio said:

Velda, your office sounds almost exactly like mine.

In my office, there is a cheat sheet for entering listings on the listing book, a cheat sheet for entering deals on the deal book, a listing/deal/closing file contents list on the desk of the agents and also on the desktop of the center office computer with all the procedures.

Our P/P manual is on the desktop as a PDF. So all the procedures are there handy at all times.

I'm a firm believer in cheat sheets.   :)

August 4, 2007 1:33 PM
Velda Miller
Member Since '03

Velda Miller said:

Cheat sheets...I like that.

August 4, 2007 1:34 PM
Candice A Donofrio
Member Since '07

Candice A Donofrio said:

Yes, me too. I had one agent who kept whiting out her verbiage on  contracts and writing over it. NOOOO. Geez. Write it on a piece of paper, THEN go over it with the client and when it's RIGHT, then transfer it.

August 4, 2007 1:41 PM
Velda Miller
Member Since '03

Velda Miller said:

I had an agent some time back before I had my own office use whiteout right on the signed offer. He had been asking me if something was right or not.   I said, please tell me you didn't just do what I saw you do.  He looked at me like "what?"  He didn't even know he did a no-no.

August 4, 2007 1:50 PM
Candice A Donofrio
Member Since '07

Candice A Donofrio said:

LOL, that is classic.

Once in my first office, I saw an agent just newer than me altering an executed. I told him before he did ANYTHING on an executed, he should go talk to the broker. He argued with me. I told him fine, don't believe me but go talk to broker.

He did, came back and DID THE SAME THING again.

I went and asked the broker if she told him it was wrong, she said yes.

He did not care, kept doing it. Now owns part of a KW office. Peter Principle in action . . .

August 4, 2007 1:55 PM
Mipeco Realty, Inc -  Michaela Krestenic, Broker-Owner
Member Since '03

Mipeco Realty, Inc - Michaela Krestenic, Broker-Owner said:

Velda, I run things very similar to you. It's almost unbelievable how similar our ways are! The only real difference I see is that I have a bigger space that I NEED to fill with more agents. There's a front desk, then 4 unassigned desks, my larger cubicle and then two other cubicles with one set up as a computer room and the other one as a copier/whatever else room ... both of these cubicles have built in desk space to sit at. Plus in the back is a small room that will eventually be used as a private meeting room. As of right now we don't really need that.

The desks are not assigned ... to me, assigned desks are just a waste of space. Office is not where agents make money so why assign them a desk?

Each agent got their PP manual at the time of signing the contract with me. I don't have any real newbies, so that part I have only worked out in theory. The newest addition to our office ... well, I don't have to worry about her work at all. We have worked together in the past in our old company and know what to expect from each other. The other two agents working in my office have been in the business for awhile but don't have enough volume behind their belts to let them be completely independent. When they are about to submit an offer or go on a listing appointment, we walk through in some cases step by step to make sure they are comfortable. Any brand new agent that I'll hire in the future will have to get any offers approved by me before they go in (or anyone else who may eventually take that responsibility on themselves if I get too busy). That's how I got trained and I believe it is the best way to learn and to not mess up!

I offer two different compensation options - 1. regular splits or 2. 100% with transaction fee ... see, I told you our ways are very similar :-) I decided to offer quite good splits even to brand new agents. The way I see it, they need some motivation to work hard and stay in business. I remember how hard it was starting out at 50/50 and how many people gave up before making that first paycheck. The rules I made do not allow 100% commission option in case of brand new agents ... they need to learn first before they can be on their own!

As to E&O, I charge per transaction and have two amounts higher one for agents without designations and smaller amount for agents with broker licenses or certain designations. Two reasons for that ... to motivate the ones without designations to further educate themselves and be charged less in the future ... second reason being that the ones with designations may not get in trouble as easily and therefore deserve being awarded for that.

I have just recently started to work more seriously on hiring more agents and still have a lot to put together ... such as these cheat sheets that were mentioned and a lot of other things. The more organized system I create the easier it will be for me and for all of the agents to navigate through.

Now, here comes the hardest part ... I don't want to mass-hire all agents that walk through the door ... I want to hire those who I believe will fit my business model and will complement the other agents in the office. For example ... I interviewed an agent earlier this week ... it took me no more than 5 minutes to realize that she would be a GREAT addition to our office and I did let her know that. Now it's up to her to decide if we are the right fit for her (I hope she reads this :-) My idea is to build a team of independent agents who will want to stay for a long time. Am I too naive?

August 4, 2007 3:22 PM
Candice A Donofrio
Member Since '07

Candice A Donofrio said:

I don't think you're naive Michaela. I think that's a worthy goal to shoot for.

The E/O variable for designations is VERY interesting and makes a lot of sense to me.

August 4, 2007 7:18 PM
Velda Miller
Member Since '03

Velda Miller said:

I don't think you are naive at all.  It is good to be an optimistic person if you have your own business.  If you aren't, why bother?  I think we both have our work cut out for us to get where we want to be.  Now if we can just find the time.....

What are your markets like? Big board membership or small?  Our board membership usually runs at about 350 to 375 agent and broker members and about 100 affiliate members.  Residential sales have been about 1900 to 2100 per year.  So you can see, we aren't a big market.  There are individual firms in Dallas/Ft worth that have more agents than our entire board!  

August 4, 2007 7:35 PM
Mipeco Realty, Inc -  Michaela Krestenic, Broker-Owner
Member Since '03

Mipeco Realty, Inc - Michaela Krestenic, Broker-Owner said:

Thank you ladies!

Velda, our market is huge. My office is a member of two different boards. The MLS that we are a part of is the MLS of Northern Illinois, made up of a total of I believe 9 boards (I'm kind of guessing here). I don't know how to find out the total membership but from what I remember, it used to be TENS of thousands of agents being members of the whole MLSNI and TENS of thousands of listings being in the MLS. I would think the number of listings nowadays runs in the 90 000 - 100 000 ... maybe a little less. I wish Gene would step in here ... he might know the actual data or may know where I could look it up. Now, obviously we don't cover the whole MLS area but do spread our wings quite wide. Most of our business is in the Northwest suburbs of Chicago ... radius of I'd say 20 - 50 miles away from the downtown Chicago. So my recruiting base is quite big! ... and so is the competition!

August 4, 2007 9:29 PM
Mipeco Realty, Inc -  Michaela Krestenic, Broker-Owner
Member Since '03

Mipeco Realty, Inc - Michaela Krestenic, Broker-Owner said:

ok, I better make a correction here ... just found some market data and looks like as of June, there were over 140 000 properties for sale through our MLS.

August 4, 2007 9:56 PM
Candice A Donofrio
Member Since '07

Candice A Donofrio said:

We have a 'regionalized' MLS shared with 2 other BORs, so I don't have to be a member of 2 boards any more (didn't care about the other one lol, have good referral agents there)

We have about 10k listings of all types between the three.

There WERE 750 agents in our Association during the 'boom' but I think it's about 500-600 now? They dropped like flies . . .

August 5, 2007 11:09 AM
Peggy Kaplan
Member Since '03

Peggy Kaplan said:

I have two offices one large and one small but we run both of them pretty much the same. When we hire a new agent we have two meetings with them. One to get to know them some and feel them out, If we deceide we want them we give them our P/P and ask them to look it over and come back for another meeting so they can be sure they want to work for our company. If they are a brand new agent they are assigned to a mentor who takes them through every step including taking them to open houses on appointments etc. The new agent does not go on the calendar or phones until after they have one deal in contract, this forces them to get out there and communicate with people. They are to send out a letter or card to their Sphere of Influence, Family, Friends, Etc so everyone will know what they are doing. Our mentors do alot of work so in return they share the first 2 deals with the new agent, The new agent is very grateful because they are very nervous and love the hand holding they don't care if they lose 50% because they are getting hands on training.

For E& O we give our agents 2 options pay X amount upfront or pay per closing, most choose upfront. I also do not allow every agent in my office to handle referrals, I have a relo dept in each office 2 women who handle everything and they get 5 % of every closed referral or relocation for there work plus an extra 2 % on all their closings, This way I know everything is getting done right and we will keep the good relationships going. I would be happy to share our P/P on referrals and Relocations with you if you'd like I can email it to you. We have a pretty big referral and relocation department now.

Experienced agents who come into the office just get an orintation in the office from the office manager. We also have a recruiting program for the agents which gives them an opportunity to make more money on recruiitng agents for as long as they work for our company. Everytime the agent they recruited makes money so do they. Hope this has been helpful.

August 5, 2007 12:24 PM
Candice A Donofrio
Member Since '07

Candice A Donofrio said:

That's smart Peggy (give P/P then have the agent come back a second time)  . . . I do that also--gets a lot of things clear up front.

That is also GREAT about having only a couple of people handling the referrals.

August 5, 2007 12:30 PM
Peggy Kaplan
Member Since '03

Peggy Kaplan said:

Better yet Candice we also make them sign a paper saying they read it so they can't tell us later they didnt know it.

August 5, 2007 12:38 PM
Candice A Donofrio
Member Since '07

Candice A Donofrio said:

Absolutely, and my P/P is incorporated into the IC agreement. Whenever it's revised, the revision along with a signature page is distributed to the agents. No amnesia allowed (except mine) LOL

August 5, 2007 12:41 PM
Karen Donovan
Member Since '06

Karen Donovan said:

Does anyone have any recommendations for a good "template" policy & procedures manual?  It looks like there are several out there on the market to purchase but don't know if they'll do the job.  (I just took over running the office and want to recruit some new agents - but old P&P very out dated/inadequate.)

Thanks for your input!

August 25, 2007 9:05 PM
Velda Miller
Member Since '03

Velda Miller said:

RETrainingCenter.com might have something.  They have several items that look interesting. I've thought about ordering a few of their products but haven't gotten around to it yet.  

August 26, 2007 12:47 PM
Mipeco Realty, Inc -  Michaela Krestenic, Broker-Owner
Member Since '03

Mipeco Realty, Inc - Michaela Krestenic, Broker-Owner said:

Karen, check with your state association ... they may have a template that you could use. That's what I based my manual on and it was really helpful!

August 26, 2007 4:20 PM
Mipeco Realty, Inc -  Michaela Krestenic, Broker-Owner
Member Since '03

Mipeco Realty, Inc - Michaela Krestenic, Broker-Owner said:

Velda, isnt' your cat tired of all these desk duties yet?

August 26, 2007 4:22 PM
Velda Miller
Member Since '03

Velda Miller said:

Oh, she never tires.  She's a curious thing too.  Loves to watch paper feeding into and coming out of the printer.

August 27, 2007 1:15 PM
Cathy  Clark
Member Since '06

Cathy Clark said:

That's funny, Velda.  I'd love to get a pic of my cat at the computer (she loves it and the printer, as well) but she's usually on my lap swatting at my rapidly typing fingers......"Hello!  I'm here! Pay me homage!"

I'm not a Broker so don't know a lot about it.  

I CAN tell you that, if I were a Broker, I'd harvest from Assistants who have a good knowledge of the nuts & bolts or mentor the Asst myself.  Usually found among stay-at-home Mom's with prior business experience who can work Mother's hours.  Easy to train (generally pretty quick on the uptake.  Look for volunteer work they've done while at home that required organization, etc. Plus they've already developed a sphere of influence.  They just don't know it yet.), grateful for the pocket money and the opportunity to re-enter the workforce and still be available for kids.  By the time they get their license (and they will.  You'll know immediately if they can cut it), they can hit the ground running with very little massaging.  

They also don't become discouraged easily because they've already seen the deals fall through and know that RE requires a lot of work.  No crying to "Momma" when something starts to go south.  They just deal with it because you've already taught them how, for relatively short money!

The only time I see or speak with my Broker (I was formerly her Asst.) is Tuesday morning for sales meetings.  Other than that sometimes I call her just to let her know I'm alive or that I have an offer on one of her listings.

Because I learned the basics, and more, (from, arguably, The Best)before I got my license, I know how to enter a listing, write my own advertising, negotiate, write contracts, addendums, monitor deadlines, deal with lenders, attorneys, escrow, etc.  Our Office Manager doesn't have to do a darn thing for me. I show up at the office to drop of checks and collect my own.  Not as frequently as I'd like these days, but that will change soon!

IMHO!

August 27, 2007 1:55 PM

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