What's a good RE slogan?  I have one...not a real brain buster but cutsy.  Been thinking about writing a different one. Even thought about running a contest for the public and giving away a small prize to the winning slogan.

A couple of years ago or so, one of our radio stations brought an advertising guru to town whose name I can't even remember now, providing us with a free seminar and feeding us a nice brunch.  They did it all in the guise of teaching us something about slogans but actually just wanted to sell us radio advertising time.  And I have to admit, they did offer a nice package if you took them up on their offer at the meeting.  What I remember most about what this gentleman had to share with us is this ... your slogan must be about the customer...it must say "YOU" or "YOUR" somewhere in it.  Of course, there are those companies that can get away without this rule... but they are huge, easily recognizable companies.  He also said that you have to use it consistently and over time, not changing it every month or so. He warned us to be sure that it is something that YOU like because you will get sick of it. Make sure it has staying power, is easy to remember, makes sense, and conveys this message in as few words as possible - best 7 words or fewer.  For me, when I started using mine, it made sense because hardly any of the brokers here offered MLS searches on their websites so it was a way that I was different.