Best Approach for Buyer Agreements

2007-04-15T17:26:00Z

I'd be interested in hearing some suggestions from other agents as to what they found to be the best approach with a buyer in having them sign a buyer agreement. Do you have them sign one before you take them out to look at houses, after a certain number of showings, or something in between. My biggest concern is the approach with the buyer. I don't want to sound like some mercenary just looking to get them on the hook and then disappear. They then think that they're on the hook....(read more)

Cold Calling. Still viable?

2007-04-01T18:01:00Z

I just wanted to get other people's opinion on cold calling. Does anyone else feel that it is a viable tool for building one's customer base? My wife and I keep getting notes and copies of articles from our broker (as does everyone else in our office) about cold-calling.

Both my wife and I have not had great success with cold-calling in the past; my wife used in back in the 70's and found that the ROI (conversion to customers) was less then 1/2 of 1%. My experince with cold-calling during the late 80's, when I was selling mortgages, was getting less then 1/10 of 1% converted to customers.

Have things improved that much that many are touting cold-calling as a viable marketing tool. Personally, I find that cold-calling is something that you'd use to fill your time if you have ABSOLUTELY nothing else you could be doing.

Are we missing something?

Terry Iwaniw - RE/MAX Home Team REALTOR

Best Approach for Buyer Agreements

Cold Calling. Still viable?