Sometimes it takes me a few days to catch up on my reading. I read Candance's thread about Email , yahoo etc. My name is Tommy Fergeson. Now spell it real quick in your mind. Go back and check to see if you were correct. Did you put a U in it? About 5 years ago I brought Tommyfergeson.com. People would call and say I can't find you on the web. I was discouraged with this because Saul Klien said I needed to brand my name. Then I thought how do I brand with a name that is misspelled 90% of the time. I came up with "tferg", short, catchy, and easy to spell. I checked to see if I could buy "Tferg.com" and it was not available. someone owned it but there was no web page. I checked every month for 3 years to see if it was available. It became available and I bought it. Tferg.com now points to Tommyfergeson.com and my email address is tferg@tferg.com. I have found that people remember this very easy and have even been nicknamed Tferg by local Realtors. Sometimes the KISS theroy works.
By the way when I spelled checked this Ispell wanted to change Fergeson to Ferguson.