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Tidewater Talk

Turn of the Question

By: Shelly Constantz
Friday, August 17, 2007 11:31 AM

Along with Gary's advice in his blog to smile and engage folks, I wanted to discuss a simple turn of the phrase.

Now that you are engaging folks with your winning smile and easy manner, you want to ask them:

Do you know anyone who is thinking of buying or selling Real Estate?  That is a closed question that only requires a yes or a no.  And easy for them to answer no.

Try it a different way:

Who do you know that is thinking of buying or selling Real Estate?  This is a question that makes the person think a little deeper.  And they want to please you and give you a name. 

You can use that turn of the Question with anyone, your sphere, your farm, or folks you meet by the concession stand at the ballgame. 

Shelly

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Comments

Karen Weger
Member Since '05

Karen Weger said:

Excellent idea. Thanks!

August 17, 2007 7:19 AM
Candice A Donofrio
Member Since '07

Candice A Donofrio said:

And if you look at the two questions, the immediate difference is that you cannot answer the second with a simple Y/N. That opens the door to dialogue.

Good one Shelly! That's why we all hired you as our favorite BIC!

August 17, 2007 7:51 AM
Howard Arnoff
Member Since '03

Howard Arnoff said:

Shelly, a subtle but important point. Thanks.

August 17, 2007 8:30 AM
Bill Thompson, REALTORĀ®
Member Since '07

Bill Thompson, REALTORĀ® said:

Shelly, You have great communication skills. I like this thread.

You referred to Gray's thread about smiling, etc. I like the way he took a back door approach. He asked how they like the area where they live and mentioned he has a client interested in that area. This leads them to ask, "Are you in real estate?" I really like that back door, sublte approach. That is how I like to communicate also. Show them I am a friendly, outgoing professional that is always looking for information that will be helpful for my clients. This impresses people much more than an "in your face" self promotion. Personally, I am turned off by blatant self promotion techniques, you know guys that wear something goofy just to get attention, etc. (Kilts aren't goofy are they? ;)

I like your example of turning a phrase here, also.

August 17, 2007 8:49 AM
Mary Welch
Member Since '04

Mary Welch said:

Good job Shelly, your BIC status is not in jeopardy.

August 17, 2007 9:10 AM
Belinda Walker
Member Since '06

Belinda Walker said:

Enlightening.  Thank you!

August 17, 2007 9:22 AM
Carl Minicucci, BBA CA
Member Since '06

Carl Minicucci, BBA CA said:

Shelly good point.  

If you want to even take the communication analysis a step further, you might want to invoke a value proposition before asking the question.  Failing to do so may come across as a sign of a desperate Willy Loman, if you will.

For example, if you are a buyer agent...

"I'm currently working with a number of buyers in Anytown at the moment...Who do you know of that is selling real estate."

Likewise, if you are a listing agent...

"I have a number clients whose homes I currently have listed....Who do you know of that is buying real estate."

Again, subtle but in either of these two cases, you are doing two things quite differently.  One, you are demonstrating that other clients have confided in your qualities and abilities (ie Testimonial)  Secondly, you are conveying a benefit to be received by the prospective client (ie the potential home your client may buy from them, or the one your client may sell to them) not YOU.

Naturally, putting aside dual agency concerns for a moment, the possibility of a new client is the inherent hope.

August 17, 2007 3:10 PM
Gary Szolosi
Member Since '03

Gary Szolosi said:

Shelz that is why you are the BIC. Open ended questions always end up with more conversation. Great point!

August 17, 2007 8:02 PM
Radley Reiff
Member Since '04

Radley Reiff said:

Hi Shelly !

August 17, 2007 9:54 PM

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Shelly Constantz
Virginia Beach

Shelly  Constantz
Member Since '07

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