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Tidewater Talk

Overcoming Objections?

By: Shelly Constantz
Saturday, October 20, 2007 9:20 PM

Overcoming Objections?  Do you do it?  Why or why not?  I'm talking about taking a buyer out to see a property, and they don't like the color of the wall or they don't like the natural wood trim?  Well, you can paint it or better yet, in this market, ask the seller to paint it.  I'm astonished at the inability of some agents to help their clients "see" a way around obstacles.  I was out with clients today, and one house we looked at was perfect in every way, except the laundry room/closet was located in the kitchen area.  That was a deal breaker for them.  And moving the laundry room is difficult at best.  But we looked at another house that had wood paneling, which they don't like, and I started talking to them about how painted wood paneling actually looks good.  gives texture, movement and brightens a space.  The home went from not even considering, to the maybe pile.  I want them to have some maybe's.  I would like to sell them a house.  I would like to go to closing.  I don't mean talking folks into buying a house that is wrong for them.  I am talking about helping a buyer see a home in a positive light.

I also am surprised at agents that don't do a little homework in advance and *know* that a home is priced way under the competition.  When it is my listing, and the agent calls to show, I will tell them:  Please check the comps and the competition, this home is priced xxx under market and with these schools is a very good deal.  Then the agent calls back and says something like, they didn't like the paint.  Are you kidding me?  They are getting premeir neighborhood at cheeseburger prices and you can't overcome a paint color?

What am I missing here?  Do you think it is your job to help overcome objections or point out the positives along with the negatives?  What are some of your best responses to objections?  Do you like the listing agent to point out things PRIOR to visiting the home?

 Shelly

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Comments

Candice A Donofrio
Member Since '07

Candice A Donofrio said:

I TOTALLY like the listing agent to point out things prior to viewing, Shelly. We can't know everything about every subdivision, but agents who 'rule' subdivisions can be a treasure trove of information. Of course we will verify, but for instance:

I was out with buyers yesterday . . . in an area where one agent has literally dozens of listings. She also lives in that subdv.

Following the showing instructions, which said "First, call LA . . . then call seller, then use lockbox"

Good enough. I call her and she tells me "Don't worry about calling the seller; I will handle that and they will be ready for your visit. NOW, what I want everyone to know when they see this house is this:  The state has just agreed to release the land behind the house and it may go to auction as early as next year. Please disclose to your clients that it's feasible, with a zoning change, for high rise buildings to go in, blocking the river views."

That was cool! We now have information concerning what could be a very material matter to the buyer, that we would have found out much later.

AND, she courteously notified sellers on 3 different properties, who welcomed us upon arrival.

Now THAT is a good listing agent!

As a buyer's broker, I want to know everything possible and if the listing agent is gracious enough to inform us, I'm listening.

Also, as much as possible, that info can and should be in the agent remarks. Our MLS doesn't allow us nearly enough space for explanations, though, so having the LA assist is a win-win.

October 20, 2007 5:46 PM
Shelly  Constantz
Member Since '07

Shelly Constantz said:

Thank you candice, I almost always make a point to mention something that may be a distraction and what we can do to overcome, or please note this Huge closet or the pool is heated or (fill in the blank) positive. I am shocked at the listing agent that has a listing that is over 100 DOM and just takes my name (barely) and says go.  Hmmm, i'm thinking....

Shelly

October 20, 2007 5:50 PM
Barb  Van Stensel
Member Since '06

Barb Van Stensel said:

Shelly, my grandfather always said "If there are three things about a home that you don't like and you can't change, then you don't buy it".   I've closed many on his sage words.  

October 20, 2007 5:56 PM
The C Team
Member Since '04

The C Team said:

Shelly and Candice good advice, and once in a while, when I am on my game, I actually ask the LA what they think about the house that I am setting it up to show.  It doesn't happen always when I have the buyers, but I do try to let other agents know about my listings when they call.  Thanks for the reminder to be more on top of things!

Tony

October 20, 2007 6:24 PM
Jana Davis & Virginia Houghton
Member Since '05

Jana Davis & Virginia Houghton said:

Doesn't it just amaze you sometimes how little things like paint can make or break a deal?  However I have found in the last couple of years that many of our buyers have been cash poor and try to find a home that they don't need to do anything to.  We were able to over come this problem in some cases by requesting a paint or carpet credit for the buyer.

Jana

October 20, 2007 11:14 PM

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Shelly Constantz
Virginia Beach

Shelly  Constantz
Member Since '07

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