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Middle Tennessee Agent

Creating an edge today: 7 ways to better client service

By: Vanessa Stalets
Thursday, September 20, 2007 7:17 AM

This was passed on to me by a mortgage company, I thought it was useful, hope you do too!

Any other tips/ideas to share? Please post them! I love to learn from you!

The one thing you can do to create great client relationships
is to provide great client service.

Here are seven key things to focus on
to deliver superior client service...

1. Get to Know Your Client. It's easy to find out the obvious things a client wants: price, timing, neighborhood. But how about taking the time to learn about your client's hobbies, social activities, what their children are involved in, their education and job. All this information can help you better appreciate a client's needs and maybe help put together a better deal for them. People like working with people who understand what they're about. The simple fact is, the more knowledge you have about your client, the more valuable you are to them.

2. Tailor the Customer Experience. The way clients like to work with you can diverge tremendously. Do they like to meet after seeing a property and review everything carefully? If they're sellers, do they want to see you in person on a regular basis? How often? Or do they prefer to keep your relationship as time-efficient as possible for the both of you? Don't be afraid to ask, "How would you like me to work with you?"

3. Keep the Channels of Communication Open. No matter how hard working you are, if clients have trouble reaching you, they won't be happy. Make it easy for the client to work with you. Give them your cell phone number and keep your cell phone with you always. If you're in an important meeting, turn the phone off and let incoming calls go to message, or, if you expect an important call, put the phone on vibrate and look at the caller ID, which will display as long as the client is in your cell phone's directory. Use instant messaging, email or web conferencing. Fax listings or email web listings to the client before they view a property. Enhancing your connectivity in these ways, you'll deliver a positive customer experience at every touch point: on the web, by phone, email, and face-to-face.

4. Build Trust. The quickest way to build trust is to only make promises and commitments you know you can keep-and then keep them, no matter what. This may mean working overtime or reaching out to more people in your network for some vital information. Trust is highly valued by clients but a rare commodity, so once you earn it, clients won't want to part with you.

5. Be Yourself. People still think they should present themselves in business as someone other than who they are. They think if they can fake sincerity, they've got it made. You can do one better and actually be sincere. The most enduring business relationships have at their root an honest friendship. When it's appropriate, don't be afraid to bring up your own life goals, aspirations, and interests. Most people have dozens of business acquaintances but few friends. Try to be one of them.

6. Continually Monitor and Modify Your Approach. Ask yourself:

  • Did I manage all my client interactions effectively from first contact to last?
  • What are the things I did right in this purchase/sale?
  • What are the things I wish I did differently in this purchase/sale?

Accept the fact that in relationships, there's always room for improvement.

7. The Most Important Question of All. With both existing and former clients, the most important question you can ask is: "What else can I do for you?" That may sound obvious and even a little self-serving. But to the client, this question suggests that you understand they have needs beyond the ones you're currently fulfilling. So don't be afraid to ask. You might be surprised at the answer.

*courtesy CTX Mortgage Franklin, TN*

 

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Comments

Cathy  Clark
Member Since '06

Cathy Clark said:

All good points and ones we need to remind ourselves of constantly.

September 20, 2007 6:41 AM
Vanessa Stalets
Member Since '07

Vanessa Stalets said:

Great customer "service" should always be a priority though!

This just reminds me of what I should already be doing...

September 20, 2007 7:13 AM
Candice A Donofrio
Member Since '07

Candice A Donofrio said:

8. Go one step further. Little things make a difference. Whether it's a handwritten note, remembering a birthday or doing an extra kindness without being asked to, you will differentiate yourself by adding a personal touch.

September 20, 2007 7:19 AM
Vanessa Stalets
Member Since '07

Vanessa Stalets said:

great ideas Candice, I knew you would come through.

You are a RE Diva!

Grinning~

September 20, 2007 7:23 AM
Tim and Susan Fennell
Member Since '06

Tim and Susan Fennell said:

Sage advise, Nessa.  Thanks for posting.  I am going to print out and post over my desk for constant reminder.

September 20, 2007 7:43 AM
Shelly  Constantz
Member Since '07

Shelly Constantz said:

thanks for sharing this Vanessa.  and phil will be glad that you named your source!!!  Huh, Phil?

Shelly

September 20, 2007 7:48 AM
Candice A Donofrio
Member Since '07

Candice A Donofrio said:

Takes one to know one Vanessie!

September 20, 2007 8:03 AM
Phil Anderson
Member Since '04

Phil Anderson said:

Great stuff, Vanessa!   (Shelly...shame on you! :)

September 20, 2007 8:07 AM
Michael Klijanowicz
Member Since '07

Michael Klijanowicz said:

Great post!

September 20, 2007 12:11 PM
Vanessa Stalets
Member Since '07

Vanessa Stalets said:

Here is another concept.

Ready???

Honesty!

Tell it like it is, straight out!

You would be amazed how many people expect "slick" agents

and appreciate "real" ones~

September 20, 2007 7:16 PM
Candice A Donofrio
Member Since '07

Candice A Donofrio said:

It's a sad commentary that honesty even needs to be brought up as giving us an edge! But I know it's true.

September 21, 2007 12:42 PM
Shelly  Constantz
Member Since '07

Shelly Constantz said:

Sometimes honesty is just saying the truth instead of what we know the clients want to hear.  Hard, but necessary.

September 21, 2007 3:43 PM
Vanessa Stalets
Member Since '07

Vanessa Stalets said:

Yup, but it wins the lifetime client everytime!

Or not...lol

September 21, 2007 9:50 PM
Candice A Donofrio
Member Since '07

Candice A Donofrio said:

If they don't want to hear the truth ("You can't handle the truth!" LOL) then they can find someone else who will lie to them IMO. Then when that doesn't accomplish anything, they can come back and get the truth. Good, bad, pretty, ugly.

September 22, 2007 7:13 AM
Mary Welch
Member Since '04

Mary Welch said:

Good post Nessa. We are all consumers and love personal service and want to be treated with honesty too. Great customer service will make us stick out from the crowd.

September 22, 2007 8:05 PM

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Vanessa Stalets
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